Tag Archives: SEO Services

Why your Local Listing is not getting you Better Ranking?

Better ranking in the local listing plays a great role in bringing more sales to your business. Most popular search engines, especially Google keeps improving search algorithm at regular intervals. One such Google algorithm for local listing is Pigeon.

According to Google Pigeon provides a more useful and relevant experience doe searchers seeking local results. Due to this algorithm now more and more visitors can find a better match of the business/ service they are looking for. And in case you are wondering why your local listing is not getting you better rankings, then may be it is due to the changes in Pigeon.

As per the leading search engine optimization service providers these are some common reasons why you are losing out on your rankings:

You are using the wrong keywords: This is the most common mistake done by many online websites. If you use the wrong keywords in your website, you cannot expect the right traffic and leads to come on your website.
The homepage of your website has keywords but no content: Mere use of right keywords is not enough. Your website, especially the home page must have quality content as well. This will help the visitors know about your business in a better manner.
You are not using tags/ meta tags properly: Unless you do not use the right tags/ meta tags search engines will not be able to crawl your website.
The content used by you is too thin: Thin content means your website does not have enough content for the readers. In this case, it is critical that you come up with more content which is of high quality and has relevance to your business.
Your website has a lot of spammy links: One major problem seen with many website is spammy links. You need to get rid of these links from time to time in order to improve the ranking of your website.
You are casting your local net too wide: Casting your local net too wide is sure to hurt your local listing ranks. It is recommended that you avoid it.

Ways in which you can improve your local rankings

The only way in which you can improve your relevance in local listing and thereby boost the local ranking of your website is by making your website more useful for the visitors to your website.
You can do this by:

Using the right keywords and title tags
Coming up with content which is useful as well as engaging
Build a very good homepage – one which makes things easier to understand for the visitors on your website
Your website should have the right graphics as well as color combination

Apart from these basic steps, you need to use Schema Markup, Geo-tag your images and name all the images on your website so that it gets local focus. Along with this Citations play a very crucial role in boosting the local listings. Make it a point that that all your local offsite mentions have a consistent theme, logos, branding and business description along with name, address, phone number (NAP).

Once you make these changes in your website, we are sure that the local listing of your website will improve and thereby boost your search engine rankings. You can also hire the services of SEO experts to facelift your website and get better rankings and return on investment (ROI).

Google Ad Extensions Now Will Have Direct Impact On Rank

Google announced that Adwords extensions and formats are now going to be part of the overall Adwords ad rank formula going forward.

Ad extensions and formats can now affect the positioning of your ads on the Google search results page. Google uses the example: if two otherwise identical ads were to appear with the same bid and quality score, the ad with the ad extensions most likely to perform would appear in the higher ad position.

On Google Adwords , advertising space is extremely limited, making it important to find ways to increase the size and versatility of your ad. Ad extensions are so valuable because they give extra chances to make a pitch to potential customers.

Google said, ad extensions typically improve clickthrough rate and overall campaign performance because they make ads more useful. Now Google feels it is an important factor to include in their ad rank algorithm. Earlier ad rank was calculated using your max CPC bid and your Quality score. Now with the update, it will also take into account a third component, the expected impact from your ad extensions and formats.

Now you may see lower or higher average CPC’s in your account. You may see lower CPC’s if your extensions and formats are highly relevant. In other cases you may see higher CPC’s because of an improvement in ad position or increased competition from other ads with a high expected impact from formats. For now this update will affect only search ads appearing on Google search.

If you haven’t ventured into ad extensions for Adwords yet, Google also recently added some help pages to assist advertisers in learning about different ad extensions and how to enable them.

Best Strategies to broaden conversion rates to your absolute keywords

Many websites concentrate solely on increasing the number of visitors they have, when often they have fairly simple problems with their site that, if solved would have a huge effect on their conversion rate and improve their sites bottom line at minimal expense.

Dive into your analytics deeper:

Have Google analytics installed on your site and have goal tracking set up. Dive into your analytics deeper and check to see what particular keywords ads, referring sites etc, have high conversion rates and support those efforts with attention and budget.

Find this illustration by clicking Traffic sources>Search>Organic and then selecting a Goal set in Google Analytics.

Finding corresponding URL’s:

Determine which pages on your site are driving these keyword conversions

Click on Secondary Dimension and select Traffic sources>landing pages from the drop down menu.

Find where these keywords Rank:

Get these keywords to work even harder for you, which means getting corresponding url’s to rank higher improve their visibility. So you need to determine current SERP position.

Keyword conversion report:

Once you have keyword rankings, you can pop that into your spreadsheet along with list of keywords, corresponding URL’s and conversion rates and determine whether to focus on the highest ranking terms, highest converting terms, highest traffic terms.

Focus on those keywords to improve rankings:

Review title tag structures: keyword placement in headlines, subheads and body copy, image tagging and see for any further improvements. Add anchor text links on those pages back to the pages you’re trying to rank higher and freshen up more relevant content. Social shares may not be a direct ranking signal, but good content gets shared likely can help reinforce popularity and interests.

Iterate over your website:

Now you are aware where they rank and you’re working to improve those rankings to grow conversions. Next step is to leverage that intelligence you acquired during this processes and apply to keywords which are underperforming on your site.

Nothing prevents you from trying to increase your conversion rate. If you do things, your conversion rate will normalize over time. However while conversion is an important factor to the profitability of your marketing, you shouldn’t lose sight on big picture-that’s building your brand equity.