Business owners that have a website for the purpose of converting sales are usually obsessed with the idea of controlling their user actions. This attitude towards conversions and web traffic is absolutely wrong! Respecting your visitors is the first step in converting them into a lead or client.
Most people intrinsically understand that a high bounce rate is probably a bad thing. But what exactly is “Bounce Rate” is?
Let’s get into details:
In most of the cases the lower the bounce rate is the better. You can analyze the bounce rate by using Google analytics.
The key to reducing the bounce rate is to respond in the most appropriate way to the visitor’s needs. By ensuring that more visitors move to the next stage in the sales process, then it is more likely than not the overall conversion rate of the website will improve as well.
- Browser Compatibility:
In some circumstances, a high bounce rate has nothing to do with the quality of the content, you have provided and everything to do with the fact that your website isn’t displaying properly in your visitor’s browser windows. Many beginning webmasters fail to realize that what looks good on one browser might display completely differently in another. Hence check pages that demonstrate a high bounce rate using a cross-browser compatibility testing tools.
- Reduce Page Loads:
Even if you think it seems fine on your computer, it may not be the case on another one, so make sure to test this out. Because your browser caches’ assets like pictures, scripts, etc. help to make web sites you’ve visited load faster. New visitors to your site do not have this advantage. Page load timers don’t use caching and can give you a true reading of your visitor’s experience.
- Provide Better Readability and Better Navigation:
Don’t distract your visitors by showing flashy content and automatic playing audios or video’s. What else your readers observe besides great content? And please never use a tiny font size which is the worst part. Navigate through your pages with a fresh set of eyes and determine how many of these interruptions visitors must content with instead of reading your content
Bounce Rate is low, but still not seeing ant results!
There are lots of potential reasons for this but one thing that’s related to bounce rate that you can check is exit percentage.
Google defines exit percentage rate as “The percentage of site exits that occurred from a page or set of pages.”
Bounce Rate is Just a Beginning!
The above points are key to getting your bounce rate back on track, possibly the most important thing you can do to lower bounce rates is focusing on consistently creating high quality content that appeals your readers.
Think about this, if a user comes into your site and find exactly what they were looking for, an answer to their question then why should they stay a moment longer?
