Monthly Archives: April 2015

Reasons to use Drupal with Drupal Commerce or Ubercart

One major confusion which is seen among start-ups and small & medium enterprises is which is the best content management system (CMS) for their business. No doubt there are many excellent CMS like WordPress, Magento, Drupal, Joomlart etc. but choosing the best platform for your ecommerce website can be a real challenge.

Drupal-Ecommerce

Drupal-Ecommerce

So which CMS is cost-effective and at the same time helps your ecommerce website work in a better manner? Drupal surely is one of the best platforms for your business. A powerful and flexible platform Drupal not only helps you learn the nuances of the trade, but is also far more extendable when compared to WordPress.

How to get a Drupal based ecommerce website?

To launch your website on Drupal, all you need to do is install Drupal Commerce or Ubercart. These are two of the best shopping cart extensions for any online website and being budget-friendly, easy to install and integrated with Drupal ecommerce – they are the best option. With these extensions, you can very easily create a blog, forum, a community along with many other functions for your ecommerce store.

Advantages of using Drupal with Drupal Commerce or Ubercart

1.     Powerful and Adaptable CMS

A good ecommerce website does not just take orders. Rather it has an engaging blog section, several forums, product reviews, activity and community sections. These elements paly a very crucial role in not only keeping your customers occupied, but also help in attracting new clients to your store. Being adaptable in nature, it is very easy to add and administer these features on your website.

2.     Amazing list of themes

Website design plays a very crucial role in the popularity and boosting sales of your site. More and more ecommerce websites are adapting themes to make their website design not only unique but also very impressive. This is what you get from Drupal. It has a wide range of themes which can be downloaded with ease. Also with the help of their consultants you can avail excellent theming services.

Thus no longer to your web designers need to build themes from the scratch and yet they can very easily choose a store theme.

3.     SEO friendly Platform

Every ecommerce website wants to have good search engine rankings. Drupal facilitates URL optimization, smart .htaccess and provides you with a host of modules which makes it easy for your website to be noticeable by Google and other search engines.

4.     Secure Application Framework

Security of your ecommerce website is very crucial. A website which has a secure application framework instills trust and faith in the mind of the customers and boosts your credibility. With Drupal it is very easy for your web developers to write secure codes, ensure security of your store’s & customer’s information and protects the website from hackers.

5.     Has Growing Community of Developers

With the growing community of Drupal and Ubercart project it is easier to custom code for your ecommerce websites. Also you get to know the new changes, can get issues fixed with the help of the developers in this community.

These are some of the major reasons of using Drupal with Drupal Commerce or Ubercart. Especially if you are a start-up, Drupal will help you sail through your competitors without much of an effort.

Why your Local Listing is not getting you Better Ranking?

Search-Engine-Optimization

Better ranking in the local listing plays a great role in bringing more sales to your business. Most popular search engines, especially Google keeps improving search algorithm at regular intervals. One such Google algorithm for local listing is Pigeon.

According to Google Pigeon provides a more useful and relevant experience doe searchers seeking local results. Due to this algorithm now more and more visitors can find a better match of the business/ service they are looking for. And in case you are wondering why your local listing is not getting you better rankings, then may be it is due to the changes in Pigeon.

As per the leading search engine optimization service providers these are some common reasons why you are losing out on your rankings:

  • You are using the wrong keywords: This is the most common mistake done by many online websites. If you use the wrong keywords in your website, you cannot expect the right traffic and leads to come on your website.
  • The homepage of your website has keywords but no content: Mere use of right keywords is not enough. Your website, especially the home page must have quality content as well. This will help the visitors know about your business in a better manner.
  • You are not using tags/ meta tags properly: Unless you do not use the right tags/ meta tags search engines will not be able to crawl your website.
  • The content used by you is too thin: Thin content means your website does not have enough content for the readers. In this case, it is critical that you come up with more content which is of high quality and has relevance to your business.
  • Your website has a lot of spammy links: One major problem seen with many website is spammy links. You need to get rid of these links from time to time in order to improve the ranking of your website.
  • You are casting your local net too wide: Casting your local net too wide is sure to hurt your local listing ranks. It is recommended that you avoid it.

Ways in which you can improve your local rankings

The only way in which you can improve your relevance in local listing and thereby boost the local ranking of your website is by making your website more useful for the visitors to your website.
You can do this by:

  • Using the right keywords and title tags
  • Coming up with content which is useful as well as engaging
  • Build a very good homepage – one which makes things easier to understand for the visitors on your website
  • Your website should have the right graphics as well as color combination

Apart from these basic steps, you need to use Schema Markup, Geo-tag your images and name all the images on your website so that it gets local focus. Along with this Citations play a very crucial role in boosting the local listings. Make it a point that that all your local offsite mentions have a consistent theme, logos, branding and business description along with name, address, phone number (NAP).

Once you make these changes in your website, we are sure that the local listing of your website will improve and thereby boost your search engine rankings. You can also hire the services of SEO experts to facelift your website and get better rankings and return on investment (ROI).