In essence various sites are reporting that the “NOT PROVIDED” percentage of organic keyword referrals has jumped from 50-60% up to 95%, 99% or 100% , so sites are not able to pull full international statistics yet, but all signs point of SEOs and webmasters not being able to pull data on Google driven keyword traffic anymore.

Google’s latest move is interesting in the context of its own actions against the NSA as well as recent leaks regarding the agency’s activities. The leaked prism slides from early June revealed that the NSA can collect “notifications of target activity” and “special requests” both of which may involve searches, from the tech companies that are allegedly involved. If Google supplies encrypted searches to everyone, it may be able to slow down the pace at which the NSA can obtain search information from it.

The motivation here is not to drive the ads site-it’s for search users. It’s not still clear why Google seems to have ramped up things.

Matt Cutts released a new video in the Google webmaster help YouTube channel.

Cutts said that, No-follow links won’t harm your rankings in Google, but if a webmaster is spamming them on a massive scale, it could get the attention of the search Engine spam team and trigger a manual review.

Things like Blog comments tend to have a very particular footprint that would be easy to spot. Cutts mentioned a specific example of where blog comments where problematic, even though they were already no-followed, because it was done on such a massive scale.

SEO Experts have known for quite some time that putting no-follow link is a great way to tell Google that you don’t want to pass PageRank for this particular link or that you somehow don’t trust the sites link is on. In addition, giving no follow links any negative attention at all is only going to encourage people who participate in negative SEO attacks on their competitors.