Drupal-Ecommerce

So which CMS is cost-effective and at the same time helps your ecommerce website work in a better manner? Drupal surely is one of the best platforms for your business. A powerful and flexible platform Drupal not only helps you learn the nuances of the trade, but is also far more extendable when compared to WordPress.

How to get a Drupal based ecommerce website?

To launch your website on Drupal, all you need to do is install Drupal Commerce or Ubercart. These are two of the best shopping cart extensions for any online website and being budget-friendly, easy to install and integrated with Drupal ecommerce – they are the best option. With these extensions, you can very easily create a blog, forum, a community along with many other functions for your ecommerce store.

Advantages of using Drupal with Drupal Commerce or Ubercart

1.     Powerful and Adaptable CMS

A good ecommerce website does not just take orders. Rather it has an engaging blog section, several forums, product reviews, activity and community sections. These elements paly a very crucial role in not only keeping your customers occupied, but also help in attracting new clients to your store. Being adaptable in nature, it is very easy to add and administer these features on your website.

2.     Amazing list of themes

Website design plays a very crucial role in the popularity and boosting sales of your site. More and more ecommerce websites are adapting themes to make their website design not only unique but also very impressive. This is what you get from Drupal. It has a wide range of themes which can be downloaded with ease. Also with the help of their consultants you can avail excellent theming services.

Thus no longer to your web designers need to build themes from the scratch and yet they can very easily choose a store theme.

3.     SEO friendly Platform

Every ecommerce website wants to have good search engine rankings. Drupal facilitates URL optimization, smart .htaccess and provides you with a host of modules which makes it easy for your website to be noticeable by Google and other search engines.

4.     Secure Application Framework

Security of your ecommerce website is very crucial. A website which has a secure application framework instills trust and faith in the mind of the customers and boosts your credibility. With Drupal it is very easy for your web developers to write secure codes, ensure security of your store’s & customer’s information and protects the website from hackers.

5.     Has Growing Community of Developers

With the growing community of Drupal and Ubercart project it is easier to custom code for your ecommerce websites. Also you get to know the new changes, can get issues fixed with the help of the developers in this community.

These are some of the major reasons of using Drupal with Drupal Commerce or Ubercart. Especially if you are a start-up, Drupal will help you sail through your competitors without much of an effort.

Though A/B testing comes with several easy-to-use tools, it is usually seen that there are many testing blunders which are time and again committed by both experts as well as novices. Here is a list of the most common A/B blunders which are regularly committed and need to be avoided in order to get a real picture of the performance of your professional web design:

Conducting Before and After Tests

One of the most common blunders is running the ‘Before and After Tests’ even though you are warned against it. Whenever you conduct a ‘before and after test’ you measure conversions on your site for a period of time. Usually it is thought that by conducting before and after tests, you test the two or more versions of the web page – whereas in reality you end up testing different versions for different periods of time. This gives you a distorted picture of conversion rates which hurts your marketing strategy.

Not Running the Tests for Full Weeks

It is recommended that you run the A/B test for at least 7 days and until there is 95% or higher likelihood of getting a winning version. Apart from this you can also conducting tests until there are 100 conversions. Whenever these guidelines are followed, you are sure to get accurate results. But many times, it is seen that even experts miss out on this rule and run the test for hardly 3 days thereby getting faulty results.

Anticipating Small Changes will get you Big Results

It is usually seen that even with small changes like – headline changes or adding one line of copy to a page – webmasters expect great results. Thus it is recommended that only radical changes are tested in order to know how the conversions on your websites are impacted.

Running too Many Tests

There are instances when website designers conduct more than 15 tests all at one time. While one expects that more tests will bring greater conversion rates, the reality is that every test decreases conversions and thereby decreases the revenue.  Rather it is recommended that you gather enough data, analyze the results and then conduct educated tests based on the data which you have collected. This way you will not burn through several tests which may always not benefit you.

Not Testing Every Change you make

There are many website designers who think that making changes in the homepage or rearranging picture on their site will not affect the conversions. But the fact remains that in fact there are fair chances that even minor changes might affect the conversions on the site. Therefore it is very important that you conduct test on each and every change which you make on your website.

These are some of the most common A/B Testing blunders which need to be avoided in order to make real progress in optimizing your website and getting better conversions.